Brand awareness - Content marketing can help increase awareness of a brand and its products or services. This can be important at the beginning of the sales funnel to attract new leads, and at the end to convert those leads into sales.

Conversions - Content marketing can help increase conversions by providing leads with the information they need to make informed purchasing decisions. In fact, some say that content marketing can have conversion rates that are six times higher than other digital marketing methods.

Engagement- Content marketing can help engage with new customers by attracting their attention to a website. Content can be created in different forms, such as blogs, videos, or image posts, to capture a user's interest.

Trust- marketing can help build trust and credibility by establishing a brand as an expert in a particular topic. When people see that a brand is knowledgeable, they may be more likely to do business with it.

Relationships - Content marketing can help build strong relationships with customers by providing them with what they need and educating them. The more educated customers are, the more likely they are to return.